INTRODUCING THE ALL-ELECTRIC 2023 CADILLAC LYRIQ DEBUT EDITION

As Shown: $60,345

Simulated vehicle shown throughout. Actual production model will vary. Initial availability first half of 2022.

Keep Your Milwaukee Drive Efficient and Easy with the Upcoming 2023 Cadillac LYRIQ


As the LYRIQ Capitol of Wisconsin and Milwaukee, Crest Cadillac, Inc. understands what it takes to stand out in a crowd. Here at our Cadillac dealership near Watertown, we make finding the right solution simple and enjoyable. Whether you're searching for a new Cadillac like the upcoming 2023 LYRIQ, or you need service for your current luxury vehicle, we've got you covered. We'll go above and beyond to find the right answer for your needs as the number one Service Center in Wisconsin!

Most importantly, we feel that finding you the perfect answer is our priority. Our dealership is the highest in Customer Satisfaction, and we're always happy to work with customers from West Bend who need a vehicle to help them hit the road!

Let us show you what you can expect with the new 2023 Cadillac LYRIQ today at Crest Cadillac, Inc.!

The 2023 Cadillac LYRIQ


For Waukesha drivers, there won't be another experience behind the wheel quite like the one offered by the new 2023 Cadillac LYRIQ. This all-electric SUV provides over 300 miles of range with a full charge, enough to handle your commute or even a longer trip away from home. With a near-instantaneous delivery of 325 pound-feet of torque and up to 340 horsepower, you'll have plenty of power to handle your drive as well. You can also keep your new Ultium battery charged conveniently with the automated charge port door, too!

Outside to inside, the Cadillac LYRIQ is a sight to behold. From a full-glass roof that slopes toward a vented roof spoiler to the power-presenting doors and advanced LED technology, the exterior offers a sleek and stylish look that Madison drivers will envy. Inside, you'll be able to take advantage of graceful features like the Sky Cool Gray or Noir Inteluxe seating surfaces, as well as a driver-centric curved 33-inch diagonal advanced LED display.

Speaking of technology, the LYRIQ doesn't skimp on features you need to ease your morning commute. Go hands-free with the new available Super Cruise™ feature, the first true hands-free driver assistance technology for all compatible roads. Exterior LED lights animate as you approach and walk away from your LYRIQ. And immerse yourself with the AKG Studio 19-speaker sound system, making the most of your Milwaukee or Madison drive.

Eager to learn more? Reserve the new 2023 Cadillac LYRIQ today at Crest Cadillac, Inc.!

PERFORMANCE RADIANCE THAT MOVES YOU FORWARD

A truly thrilling experience awaits you. Powered by the Ultium Drive System, LYRIQ delivers a sporty, responsive and agile drive that will make every mile a milestone.

POWER, EVOLVED

Performance is part of Cadillac's DNA. LYRIQ's new Ultium battery platform takes it to the next level. As a structural element of the body chassis system, Ultium enables a near 50/50 weight distribution of the vehicle and a lower center of gravity, resulting in a sporty, responsive EV ready for spirited driving.

REFRESH YOUR BATTERY

Cadillac-estimated 300-plus miles of driving range† with a full charge.

Contains a 12-module/100.4 kWh battery and rear-wheel Ultium Drive unit that comes standard

At-home Level 2 (AC) charge rates up to 19.2 kW† and DC fast charging for public charging rates of up to 190 kW†

FEEL THE SURGE

Enjoy the rush when electric power meets adrenaline. Electrification subtracts transmission shift delays and idle vibrations, creating an agile, highly-responsive thrill-ride. LYRIQ adds the tight handling of a 5-link front and rear suspension system to a GM-estimated 325 lb.-ft. (440 Nm)† of near-instantaneous torque and 340 horsepower (255 kW)†

CONFIDENCE ON COMMAND

On-demand driving modes give you the power to choose your preference and the flexibility to adapt to changing road conditions. Select from Tour, Snow/Ice, Sport and My Mode-a personalized experience set to your specifications.

TECHNOLOGY A HIGHER STANDARD OF INTEGRATION

LYRIQ sets a new standard for technical prowess. Innovations like available Super Cruise™ driver assistance technology and Google built-in contribute to an unmatched driving experience.

A NEW FREEDOM

LYRIQ offers available Super Cruise™† the first true hands-free driver assistance technology for cutting-edge convenience on over 200,000 miles of compatible roads in the U.S. and Canada.

2023 LYRIQ debuts a new enhancement to available Super Cruise. With Automatic Lane Change, Super Cruise can automatically activate the turn signal and steer to perform a single lane change under certain conditions.

RIGHT IN SYNC

Your preference is paramount. Wireless Apple CarPlay®† and Wireless Android Auto™† compatibility mean both work seamlessly with LYRIQ and project beautifully onto the LED display.

READY TO CONNECT

Google built-in† compatibility delivers a helpful, personalized and seamless way to enhance your in-vehicle experience. With Google Assistant, Google  Maps, and Google Play you get access to hands-free help, live traffic updates, some of your favorite apps and more.

NEVER STOP IMPROVING

LYRIQ is equipped to support over-the-air software updates which allows it to evolve and get better over time. The system can continuously improve innovative technologies such as Super Cruise™† hands-free driver assistance technology, infotainment functionality, performance enhancements and more.

INTERIOR 33" DIAGONAL ADVANCED LED DISPLAY

LYRIQ offers an artfully integrated 33" diagonal Advanced LED display that curves toward the driver in a single continuous screen. The same technology used to create motion pictures and video games has reimagined the user experience.

PREMIUM UPGRADE

Free from the constraints dictated by a combustion engine, LYRIQ's interior beckons with a bold expanse. No transmission tunnel means more room for legs, seating and storage. A lined "jewelry box," a sliding drawer and generous bins offer protection for handbags, electronic devices and other valuables.

BOLD YET PRACTICAL

Materials, color and form merge style and function. Architecturally inspired, the center console's cantilevered design anchors one end while extending the other far forward. Floating the front edge evokes a functional, futuristic hovering table and allows for surprising storage space.

INSPIRED BY HISTORY

Take a seat. The feeling is undeniably Cadillac, thanks to seating architecture that takes its cues from iconic furniture design. LYRIQ elevates the driver and front seat experience in every way-including heating, ventilation, lumbar support and lumbar massage.

DELIBERATE ADORNMENT

Within the interior, each layer of detail has been obsessively considered and deliberately chosen. Every element builds carefully into the next. From intricate knurling to unique embellishments, beauty seamlessly blends with functionality, and attention to the smallest details underlies all. 

How Can We Help?

  1. Crest Cadillac, Inc.

    12800 West Capitol Drive
    Brookfield, WI 53008

    • Sales: 262-923-8262
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  • Contact our Sales Department at: 262-923-8262
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